1. Make your Hero Page your own
To make your Hero Page as effective as possible, upload your own photograph. Tell donors your story and explain why you are trying to raise money and why you are personally moved to support this cause.
2. Donate to yourself!
You will be amazed how this works. When friends and family see you have donated to this cause they will be motivated to do the same by following you.
3. Don’t set your target too low!
You may be surprised by how deep your supporters will dig to help you get across the line to reach your goal. Raise as much as you possibly can for your chosen cause by trying to set an ambitious, but achievable target.
4. Email your close friends and family first
Send an email to close friends and family and those you think are likely to be your most generous supporters first, before asking others to donate. People tend to match the amounts already donated, so target your most generous supporters first!
5. Change your email signature
Consider changing your email signature at work and/or at home to add a line at the bottom which includes the web address of your Hero Page.
6. Make sure you contact all your potential supporters
In addition to close friends and family, don’t forget to contact any other groups you may have connections with: former colleagues, old school and college friends, friends who have moved out of the area or overseas, members of sporting clubs you belong to, or committees you are part of. If you are involved in business don’t forget to ask your suppliers, as they often like to show support.
7. Update your Hero Page and email your supporters again
People mean to donate, but sometimes it gets pushed to the bottom of the inbox and they forget. It usually takes more than one round of emails to nudge everyone into action, so don’t feel embarrassed about asking people again.
8. Ask to be included in your company website or newsletter
Lots of companies encourage staff to participate in charitable events and fundraising, so ask your company if they are willing to include something about you on the company website or the intranet or company newsletter. Some companies offer a donation-matching scheme, where they will match the amount of money an employee raises.
9. Put up a poster
Download the Walk for Prems poster and put it up in the office kitchen, local supermarket, gym, post office, school or anywhere else you can get permission.
10. Don’t stop fundraising when the event finishes
A surprising number of donations are received after the event has finished, so don’t stop fundraising when your event is over. Once you’ve recovered, update your Hero Page again and email it to your contacts. It’s a great way of letting those who have supported you know you have achieved your goal, and of prompting anyone who still hasn’t donated to do so.
Register now to fundraise
Register now and support families across Australia this October as we walk together to celebrate little treasures, remember Little Angels and raise funds to provide vital services for families in need of support.